Remote web agency, Cro Metrics replaces in-person gatherings with Airbnb Online Experience for virtual offsitesEmployees around the world participate in a variety of classes and workshops for creative and interactive outlet.
Already a 100% distributed company, with employees throughout every time zone in the US, Cro Metrics CEO Chris Neumann and Head People Ops Jill Mendoza had to rethink how to create their bi-annual, highly anticipated in-person “all hands” meeting during quarantine. “We had six weeks to plan a virtual offsite. We usually use our in-person meetings to reset our team and company culture. We’ve always been a distributed team so these in-person meetings are extremely important for the company,” says Jill Mendoza, Head of People Ops. CEO, Chris Neumann was familiar with Airbnb Experiences from listening to one of Brian Chesky’s podcasts. “Brian Cheskey has been a key influence on our culture at Cro Metrics. We constantly think about how we can make our own clients' experience working with us "7 Star," a term we borrowed from Chesky.” Chris brought the idea to Jill and thus began the start of a new type of offsite.
Offsite planning process
Jill started searching for Airbnb Online Experience options for the team. With so many to choose from, she decided to create a theme for each day: Day 1 - Mindfulness; Day 2 - Creativity. She then focused on identifying nine experiences that would cater to a diverse team and personal interests. She selected the following options for employees to choose from. Each experience hosted 10-12 employees, with some employees participating in multiple experiences.
Airbnb Online Experiences chosen:
I'd highly recommend Online Experiences to companies and individuals. I’ve browsed a couple for myself and recommended some for team members to do personally
What stood out for Jill, was the ability to easily search and book for private groups within the company’s date and time requirements. She reached out to the hosts individually and each was more than accommodating to their needs. Some of the standout moments were the “Van Gogh Find Yourself” Experience, described as sketching without judgement. “I was personally affected by it. It was very touching. The connection with the host and their expertise on the subject matter was incredible,” said VP of Business Development Ann Devens. One employee even decided to take up additional art classes as a result, claiming the Experience was “life-changing.” With access to so many different Experiences, it really gave the team a chance to do a broader range of activities and create powerful memories and bonding moments. “Even more so than had we met in person. Especially in this time when gathering face to face isn’t possible, Experiences are a nice way to bridge that,” said Ann. The team was also pleasantly surprised by the reasonable price, especially given the quality of the Experiences and hosts.
Airbnb Online Experiences for Teams
Airbnb Online Experiences are live, interactive activities including classes, shows and workshops for groups, hosted by experts in their field. Experience hosts offer unique and meaningful online gatherings great for teams, families, and individuals to connect, learn and have fun.
Learn how you can offer Airbnb Online Experiences for your company here
About Cro Metrics
With over a decade of experience and more than 18,000 campaigns launched, Cro Metrics helps top brands quickly realize massive incremental revenue gains by delivering high-impact digital experimentation and personalization programs.